Beats Music Lands In A Few Months To Take On Spotify, Google, Apple, And All The Rest

CULVER CITY, CA - MAY 19:  YouTube CMO Daniell...

The Korean auto giant has signed on as the exclusive title sponsor of the 90-minute live show. Major advertisers want and are willing to pay a premium to reach a young, engaged audience. YouTube is staying mum, but ad rates for its award show could easily demand rates 25-50 percent higher than usual fare. While theres been some softening of video ad rates over the last several months given so much available inventory, music video ad rates have stayed consistently strong on YouTube, according to video ad buying platform TubeMogul . Launching the YouTube Music Awards is offense programming. YouTube is the No. 1 search engine in the world for music, says BTIG media analyst Rich Greenfield. The YouTube Music Awards are a logical step. We see how original programming helped Netflix increase its traffic. A wide-range of competitors want to be the music streaming service of choice, whether its Vevo or Vimeo. Recently launched iTunes Radio, Spotify and Pandora, theyre all competition for the ears and hearts of the music audience. Google may have recently invested an estimated $40-$50 million in Vevo to keep the services high quality videos coming, but the two are frienemies, as GigaOm pointed out . The same day YouTube announced its award show, Vevo touted the launch of a version of its system for Germany, a country where YouTube has run into major regulatory hurdles. YouTube VP-marketing Danielle Tiedt told Advertising Age the award show is a demonstration of how essential YouTube is to the music ecosystem and how it supports artists. In addition, the YouTube Awards is an opportunity to promote more of YouTubes polished content elsewhere on the service to a mass audience.Theres good reason YouTube has opened posh studios in Los Angeles, London and Tokyo and plowed more than $300 million into the coffers of top video talent. Have no doubt, YouTube is taking direct aim at legacy networks.

Music school owner charged with molesting 9-year-old sexually assaulted at least three other students: authorities

Warner Music Group, the worlds third largest record company, is moving from its longtime headquarters at 75 Rockefeller Center and relocating to 1633 Broadway Tower, according to an Oct. 1 filing with the Securities and Exchange Commission. our editor recommends Will Tanous, Warner Music Group Communications Head, Jumps to Universal The new space, located between 50th and 51st Streets, has nearly 300,000 square feet of office space and will cost approximately $16 million in annual rent, in addition to its pro rata share of certain real property taxes, operating expenses and common area maintenance expenses, according to the filing. The lease runs for approximately 16 years from on or about Jan, 1, 2014 to July 31 2029 and WMG will be spread out amongst six floors. PHOTOS: Century City at 50: How a Harebrained Idea Turned Into the Apex of Hollywood Wheeling-and-Dealing WMG, however, isnt planning to move until mid-2014, a Warner Music spokesperson told Billboard , when it will consolidate its New York offices under one roof — including its worldwide headquarters at 75 Rockefeller Plaza and its offices at 1290 Avenue of the Americas. This includesWMGstaff, Atlantic Records, Warner/Chappell and Warner Bros Records employees. Paramount Plaza will serve as an excellent global headquarters, providing us the opportunity to unite all of our New York teams in one central location right in the heart of Manhattan,” a Warner Music spokesperson said. “We see it as a great fit to help bring our people closer together, while fostering the unique cultures of our different labels and business units.” STORY: CAA’s Century City Office Building Listed for Sale Paramount Plaza is a 48-story skyscraper and in 2007 it was listed as number 46 on the list of tallest buildings in New York City. Warner Music is not the first major record company in New York this year to move headquarters. In January , Sony Corp, sold its US headquarters at 550 Madison for $1.1 billion to a consortium of investors led by the Chetrit Group. Sony companies, including Sony Music Entertainment and Sony/ATV Music Publishing, will remain in the building for up to three years, under a sale/leaseback arrangement.

Warner Music Trades Longtime Rockefeller Center Headquarters for Paramount Plaza

Beats acquired MOG, a music streaming service, more than a year ago, when it was already working on a streaming service or its own. Since MOG already had a functioning service, from a technical point of view, and apps for all major platforms, it’s safe to assume that the reason it took it so long is because getting deals with the music labels is a long and winding process. For launch, Beats Music will offer a web version of the service, as well as Android and iOS apps. A Windows 8 app is said to come at a later date. One of the ways Beats Music will try to differentiate itself is by offering a high level of curation out of the box. You need to start with a great editorial team that has a point of view, but we want to have a situation where we can really scale to the depth of your appetite, Luke Wood, president and COO of Beats, told The Next Web . If you really love music, we want something that can go deep with you for a really long time. And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine. Thousands of playlists centered around artists, music styles, even moods, are being put together to be available at launch. Beats Music is using an editorial team for this, but also algorithms that can generate playlists to your exact preferences. The music streaming world is a highly competitive one, as MOG itself found out, and it remains to be seen whether the Beats brand alone will be enough to carry the service.

Related Stories $1 million Norman Rockwell painting goes missing in Queens The owner of a chain of prestigious Manhattan music schools charged with molesting a 9-year-old girl sexually assaulted at least three other victims, prosecutors said Tuesday. Ilya Lehman, 70, is also the music instructor at The Early Ear chain of schools on the upper West Side and upper East Side. He was arrested in August for allegedly molesing the student between Sept. 2011 and April 2013. During a court hearing in Manhattan Supreme Court, prosecutors said they had identified at least three other victims. “We have located two other of the defendant’s victims,” Assistant District Attorney Nahal Batmanghelidj said. “Based on our investigation, we believe there’s a possible third individual,” she added. RELATED: MUSIC TEACHER MOLESTS GIRL, OFFERS HUSH MONEY: OFFICIALS The prosecutor, who did not reveal details on the alleged incidents or the additional victims, added “it appears” there are statute of limitations issues with the cases. Prosecutors suggested they would try to introduce the alleged assaults at trial if they are not able to charge Lehman with additional crimes. Lehman vehemently denies the sexual attack on the child he was arrested for allegedly groping, and just learned of the new allegations today, his attorney said. RELATED: MUSIC SCHOOL OWNER ACCUSED OF MOLESTING GIRL OUT ON BAIL “This is the first time the District Attorney’s office has given any indication that it believes there may be other alleged victims,” said his lawyer, Raymond Granger. “We’ll have to wait and see whether and if so how the DA’s office proceeds with respect to those allegations. Lehman, who is free on $300,000 bail on the condition that he refrain from teaching children, was indicted for continued sexual conduct against a child and sexual abuse in the first degree.