One Sacred Song For Every Five Secular Songs? Wisconsin School District Cracks Down On Christmas Music

Its a great environment for the music industry to show off what it has to sell. The YouTube Music Awards streamed live from New York is loaded with the requisite star power. Eminem, Lady Gaga and Arcade Fire will all be on stage. Adding to its pedigree is creative director Spike Jonz and Vice, the ultra-hip content factory often likened to MTV in its raging hormone growth stage. {Ex-MTV/Viacom supremo Tom Freston is big investor and advisor.} More importantly, the YouTube Music Awards have already drawn a blue chip advertiser, Kia. The Korean auto giant has signed on as the exclusive title sponsor of the 90-minute live show. Major advertisers want and are willing to pay a premium to reach a young, engaged audience. YouTube is staying mum, but ad rates for its award show could easily demand rates 25-50 percent higher than usual fare. While theres been some softening of video ad rates over the last several months given so much available inventory, music video ad rates have stayed consistently strong on YouTube, according to video ad buying platform TubeMogul . Launching the YouTube Music Awards is offense programming. YouTube is the No. 1 search engine in the world for music, says BTIG media analyst Rich Greenfield. The YouTube Music Awards are a logical step. We see how original programming helped Netflix increase its traffic. A wide-range of competitors want to be the music streaming service of choice, whether its Vevo or Vimeo.

Warner Music Trades Longtime Rockefeller Center Headquarters for Paramount Plaza

Warner Music Group, the worlds third largest record company, is moving from its longtime headquarters at 75 Rockefeller Center and relocating to 1633 Broadway Tower, according to an Oct. 1 filing with the Securities and Exchange Commission. our editor recommends Will Tanous, Warner Music Group Communications Head, Jumps to Universal The new space, located between 50th and 51st Streets, has nearly 300,000 square feet of office space and will cost approximately $16 million in annual rent, in addition to its pro rata share of certain real property taxes, operating expenses and common area maintenance expenses, according to the filing. The lease runs for approximately 16 years from on or about Jan, 1, 2014 to July 31 2029 and WMG will be spread out amongst six floors. PHOTOS: Century City at 50: How a Harebrained Idea Turned Into the Apex of Hollywood Wheeling-and-Dealing WMG, however, isnt planning to move until mid-2014, a Warner Music spokesperson told Billboard , when it will consolidate its New York offices under one roof — including its worldwide headquarters at 75 Rockefeller Plaza and its offices at 1290 Avenue of the Americas. This includesWMGstaff, Atlantic Records, Warner/Chappell and Warner Bros Records employees. Paramount Plaza will serve as an excellent global headquarters, providing us the opportunity to unite all of our New York teams in one central location right in the heart of Manhattan,” a Warner Music spokesperson said. “We see it as a great fit to help bring our people closer together, while fostering the unique cultures of our different labels and business units.” STORY: CAA’s Century City Office Building Listed for Sale Paramount Plaza is a 48-story skyscraper and in 2007 it was listed as number 46 on the list of tallest buildings in New York City. Warner Music is not the first major record company in New York this year to move headquarters. In January , Sony Corp, sold its US headquarters at 550 Madison for $1.1 billion to a consortium of investors led by the Chetrit Group. Sony companies, including Sony Music Entertainment and Sony/ATV Music Publishing, will remain in the building for up to three years, under a sale/leaseback arrangement.

CULVER CITY, CA - MAY 19:  YouTube CMO Daniell...

Phil Buch, the director of the Wausau West High School choir programs since 1981, told the Wausau Daily Herald that he was given three choices after meeting with school officials about the upcoming yuletide season. What are the legal requirements for boys and girls singing Silent Night? He was told the choirs could perform one sacred song for every five secular songs performed; eliminate all Christmas music or postpone December concerts. He was also reportedly told that the district had to approve every musical selection. Instead, Buch announced that he was temporarily disbanding the schools elite choir. School Board member Pat McKee told me its nothing short of a war on Christmas. When you look at it on the surface, its hard to argue against that train of thought, he said. People are justifiably making that correlation that its a war on Christmas. McKee said he doesnt blame parents, teachers and students for being upset. People should be angry, he said. People are very, very angry, very passionate and rightfully so. The Wausau School District said theres a perfectly good explanation and they pointed out they are not banning all Christmas music. Rather district administration has taken steps to help ensure that religiously-themed music is incorporated into the curriculum and performances in a manner that satisfies legal and educational requirements, read a statement from the district. So what are the legal requirements for boys and girls singing Silent Night? Well, according to the school district, the elite choir was given a choice to sing seasonal and Christmas selections that do not involve the celebration of the religious holiday of Christmas. This approach would allow for the continuation of a holiday theme, the district stated.