Prima Cinema Brings First-run Movies To Your Home

There’s no doubt about it,” said Vincent Bruzzese, chief executive of the tracking firm Worldwide Motion Picture Group. “It’s been asking the same questions since 1980. It isn’t predictive anymore. And it doesn’t cover the way consumers make choices anymore.” This summer, several movies were damaged by inaccurate tracking. “The Lone Ranger,” “The Wolverine” and ” The Hangover Part III” were said to have “underperformed” when they had openings at least $10 million below estimates. All went on to sputter domestically after bad word of mouth and speedier-than-anticipated exits from the multiplex. PHOTOS: All-time box office leaders Even a hit film can fall victim to bad tracking. “Cloudy With a Chance of Meatballs 2” opened as the No. 1 movie at the box office but is seen as having underperformed by grossing $10 million less than estimates predicted. When movies exceed expectations, they generate positive buzz that can increase returns. Last weekend, “Gravity” took in $55 million $10 million more than the most optimistic pre-release surveys indicated it would earn. Summer’s superhero film “Man of Steel,” horror flick “The Conjuring” and the thriller “Now You See Me” earned many millions more than the tracking predicted. “You can say, ‘The testing was great,'” said one respected studio marketer who, like other top executives interviewed for this story, declined to be identified for fear of jeopardizing his industry standing. “But you know in your heart you don’t believe in the testing anymore. And if you do, you’re fooling yourself.” Because of the sheer volume of movies being released 660 last year as well as seismic social media changes, tracking service executives say, pre-release audience awareness and anticipation have never been more difficult to gauge.

The 5 Best Halloween-Themed Horror Movies

Now let’s get this started off right, shall we… 5. Satan’s Little Helper (2004) At the five-spot is a fun little horror outing directed by Jeff Lieberman, which tells the story of a young boy who, on Halloween night, is unknowingly assisting a serial killer commit a string of murders. You’ll laugh, you’ll cringe…you’ll have a good time. 4. Sleepy Hollow (1999) Based, or loosely based, on the story “The Legend of Sleepy Hollow” by Washington Irving, ‘Sleepy Hollow’ tells the tale of constable Ichabod Crane (played wonderfully by Johnny Depp) who is sent to the quiet town to investigate the decapitations of three people when he is ultimately confronted by the legendary Headless Horseman. Oh, yeah, and it’s directed by Tim Burton. See it. 3. Dark Night of the Scarecrow (1981) At number three, ‘Dark Night of the Scarecrow’ is actually a deeply-disturbing-but-wonderfully-fantastic voyage into true terror. A mentally challenged man is wrongfully accused of murder and returns as a scarecrow to seek revenge; the scarecrow’s only ally/friend: a small girl. Creepy, eerie, all of those words that describe that same icky feeling.

Prima Cinema server

Not to mention that at $17+ dollars per ticket, I can wait a few months and watch it on Blu-ray for basically the same amount, on a screen not much smaller, in the comfort of my own home. Well, the Prima Cinema takes the wait out, letting you get movies at home while theyre still in the theater. If youre hoping for some sort of cheap, Apple Apple TV-sized box to stream movies from the Internet, youre out of luck. Its more like the Kaleidescape movie server , in that its a hard drive with a lot of copy protection. How It Works On built-in, encrypted hard drives, up to 50 2D or 3D movies can be stored. The player itself is made in the US and is rack-mountable. The separate fingerprint scanner (you read that right), has a die-cast aluminum chassis. The player connects to your display via HDMI. Movies are automatically downloaded, but you only pay for the movies you watch. Prima claims better than Blu-ray quality and twice the sharpness of Blu-ray which is a bit of a stretch, seeing as the resolution is 1080p/24 (same as Blu-ray). The encoded bit rate is twice that of Blu-ray (less compression ) and there are more bits per color . So presuming your equipment can handle the latter, it should be a little better than BD. That said,even if it looks the same as Blu-ray, thats still excellent. Currently, Universal Pictures, Focus Features, Magnolia Pictures Millennium and Cinedigm offer movies on Prima. If other services are any indication (like Netflix Netflix , iTunes, Google Google Play and etc.), expect to see more studios sign on if Prima does well.

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